The ROI of Embedding Social Purpose in Brand Strategy
Measuring the ROI of embedding social purpose in brand strategy, marketing and communications is notoriously hard. This session will look at some emerging best practices, along with remaining challenges – based on wide-reaching recent research as well as anecdotes from practitioners. Panelists will share tips on helpful data and modeling philosophies, while also spending a considerable amount of time on overcoming challenges and finding better ways to excel in this going forward.
Speakers
