Replenish the World through Better Brands
Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have a unique role to play in both focusing corporate energy and also influencing culture. We seek to enable the success of better brands that are helping shift the world to a sustainable economy by helping them embed purpose-driven environmental and social innovation into the DNA of their business so that sustainability becomes a core driver of business and brand value.
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We facilitate community interaction and provide supporting resources including online content, live events, a learning library, a solutions provider directory, and more. Our offerings are designed to help brand and sustainability professionals uncover new avenues for decoupling business growth from increasing drain on eco-system services and delivering shared value to more business stakeholders. Acting as a pointer to key trends and emerging best practices, Sustainable Brands delivers the inspiration, ideas, community and solutions companies need to position themselves for long term success in a changing global marketplace.
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The SB community is committed to leveraging environmental and social innovation to deliver exceptional business performance AND shared value to those they impact. Touching over 1,000,000 business change agents from 86 countries via sustainablebrands.com and our social media channels, the community is raising the bar for how brands worldwide think about creating and delivering value. We’re expecting continued growth this year as the community expands to host a growing list of live events in key global markets.
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Acting as a platform for amplifying thought leadership and success stories and facilitating peer-to-peer learning, we keep our community abreast of emerging trends and market drivers, help unpack shared challenges, showcase new tools and resources, and encourage and enable collaboration on initiatives that support three key areas of focus: Measuring the value, including ROI, of environmental and social innovation; accelerating the more beyond incremental to heretical innovation; and shifting consumer demand and behavior toward more sustainable lifestyles and consumption patterns.