Success at the Intersection of Science, Entertainment and Purpose
National Geographic is a brand that was born out of purpose 130 years ago and has been using the power of its yellow border to take audiences on explorations around the globe ever since. As a cause-based company that is home to some of the best and brightest explorers, photographers, scientists, and storytellers in the world, National Geographic is uniquely positioned to have a real impact on some of our toughest global challenges. National Geographic Partners Chief Marketing Officer Jill Cress will discuss how this iconic brand is harnessing the energy and passion of its audiences around the world and combining that with premium, science-based storytelling to tackle issues such a climate change, conservation, and preservation of our world’s oceans. Through a renewed focus on the brand’s mission to deepen people’s understanding of the world and their role in it, National Geographic is building a new community of engaged fans and using the power of this historic brand to inspire action.