Redesigning for Success in Sustainability: Introducing The SB Brand Transformation Roadmap
Many responsible brands are by now committed to benefiting both our planet and its people, but becoming a truly sustainable brand takes courageous leadership and a commitment to continuous improvement over time. At Sustainable Brands® we’ve worked with some of the world’s most respected brands and thought leaders to create a framework by which all brands can now navigate their journeys and measure their progress, regardless of their industry type or stage of the sustainability journey. We have summed up this work in a new tool – The SB Brand Transformation Roadmap – and we’ll be unveiling it for the first time at SB’18 Vancouver. This discussion session will follow the main-stage unveiling of this exciting new tool, aiming to go deeper into outlining features and benefits of the tool, as well as explore initial reactions and feedback from the audience.