Sponsored Lunch Session – Purpose Isn’t Elitist: How Brands Can Right-Size Purpose for their Organizations, hosted by Cone Communications
Purpose: it’s the buzzword on every practitioner’s mouth – but how is it implemented across brands and organizations of all shapes and sizes? For some, like Patagonia, TOMS and all B Corps, Purpose influences every aspect of the business and is pervasive throughout the organization and brand. But Purpose is not elitist nor is it unattainable.
Join Alison DaSilva, EVP, Cone, as she moderates a panel discussion with executives from Timberland and others as they share their unique approach to Purpose and how they have brought it to life in authentic and compelling ways. The session will explore the successes and speedbumps of embedding Purpose into their organizations but also how other companies can engage with Purpose through a spectrum of actions.
This session is available by invite-only, please email [email protected] if you are interested in attending.