How Embedding Purpose into Your Brand Can Lead To Innovative Design Ideas
Several years ago, Target publicly announced their plan to integrate sustainability into every operational aspect of their brand. Today we’ll hear from Jennifer Silberman on the outcome of this initiative and how it has informed innovation and business purpose in every brand, product and service that Target offers. We’ll hear examples of specific case studies, for example, of their most popular kids clothing collections, Cat & Jack, on how Target is ensuring everyone — with every ability — has the opportunity to experience the brand. You’ll come away inspired to look deep into each product your brand is offering to see new and interesting angles to improve and make your product better, more innovative, and more inclusive.