What Does it Take to Future-proof a Brand in this Age of Activism?
Consumers are increasingly taking action to reward or punish brands based on their position on social and environmental issues.* Over 80% of consumers report that they have taken action from boycotting brands who have different beliefs on the one hand to purchasing products, volunteering and donating in partnership with brands who are supporting causes important to them on the other hand. This panel will share insights on how the trend in cause marketing is moving toward empowering consumers to act on the issues they care about. Participants will take away insights, best practices and actionable next steps to consider in their future initiatives.
*Cone Communications 2017 Study