Speaker Profile

Manuel Garcia-Garcia

SVP, Neuro & Behavioral Science Center


A consumer researcher and brain scientist with great expertise in the application of neuroscience knowledge and techniques to consumer behavior and insights. PhD in Cognitive Neuroscience and MS in Psychology.

Leverage expertise in consumer neuroscience and best-practice research methodologies to drive the delivery of valuable, informed insights, providing thought leadership and guidance to achieve quality goals in understanding consumer behavior. Project lead of impactful research projects on cross-platform and mobile advertising effectiveness, featured on numerous global industry events.
Lead 20+ workshops with advertisers and agencies, including P&G, Levi’s, Unilever, Deutsch and Kellogg’s.

Developed and delivers curriculum for MBA course in consumer neuroscience for NYU Stern School of Business, with focus on the use of neuroscience tools and principles for valuable consumer insights. Author of the neuroscience consumer research textbook published by MIT Press.

Manuel Garcia-Garcia's Sessions