The Proof Is in the Pudding: How to Get People to Choose Sustainable Over Conventional
Even for big brands, taking on a conventional product with a sustainable one can seem like chucking pebbles at Goliath. How do you get people believing in your product enough to change their buying behavior, not just follow you on Facebook. How do you upset decades of brand loyalty and regrettably unforgettable jingles? As a social-impact creative agency with over 10 years of experience helping sustainable brands win, Nice and Serious decided it was time to put our money where our mouths are. So we found a product category aching for a shiny new sustainable offering, crafted one from the ground (or, in this case, stove) up, and brought it to the public to test the strategy that informs every creative campaign we make. They’ll share the results, which were tasty to say the least; and offer invaluable insights and key recommendations for any brand, of any size, looking to topple their Goliath.
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