The Good Life through the Lens of Consumer Preferences: Aspiration vs. Reality
This session will feature two distinct and complementary sets of market intelligence. In the first half, attendees will hear from a few leading researchers on how consumers define The Good Life, what they believe about sustainability, what they expect from brands, and how that’s driving their loyalties and purchases. The second half of this two-hour bootcamp will then focus on internal consumer insights teams at leading brands – with the intention of sharing what these brands are learning through their own market research and interaction with consumers. Speakers will compare and contrast the two sets of findings, analyze differences and discuss the benefits of using a pooled approach to consumer insights.
Speakers
Associate Director, Global Sustainability, Environment & Safety Engineering
Ford Motor Company
