Harmonizing the Inside and Outside Messages: Turning Employees into Effective Ambassadors for Your Good Life Brand
Most companies haven’t yet perfected the art of integrating inside and outside messages around purpose and sustainability. We often see campaigns aimed at external stakeholders that are not consistent with internal messaging, and vice versa. Employees are commonly recognized as the most believable asset a brand has – with customers saying they believe what employees say about the company much more (63%) than they believe what the company says (16%). This session will summarize emerging best practices around getting employees to be effective ambassadors for purpose- and sustainability-driven messaging. Panelists will share their experience in harmonizing marketing, communications and employee engagement campaigns so they are all aligned with the same overall brand message.