Decoding Social Impact Measurement
Today’s corporate social responsibility (CSR) professional is facing a new set of challenges. The “social good” space has become increasingly more sophisticated, creating new internal and external expectations for purpose-driven brands. Your social impact must resonate with all of your stakeholders – consumers, employees, board members and investors alike. For that reason, we know how important it is for impact across business units to be be proactively measured and communicated.
The good news? Measuring corporate social impact is attainable, and statistics show that CSR can in fact move the needle for various business units, including exponential sales growth and increased brand and employee sentiment.
Join Catalist’s Brittany Hill & a leading CSR executive at Sustainable Brands to discuss the value of an investment in 360 impact measurement, internal barriers and recommended tactics to overcome, where to begin with an investment in measurement and a highlighted industry case study showcasing how small steps can make internal traction toward transformational impact measurement.