For Vincent Fortin, CEO of Republik, responsible actions without communication is a missed opportunity to lead others towards concrete actions for the well-being of society and the environment. When you run a Social Capital Creative Agency, you quickly realize that awareness-raising and education are necessary for behavioral change. With a degree in finance and accounting, Vincent turned to communications to deliver a creative product that democratizes social and environmental initiatives. The journey he embarked upon with his creative agency is part of a broader movement demanding change. Marketing and advertising need to undergo a profound transformation. Service companies can influence the organizations they work with, and more than ever this power needs to be put at the service of communities and the planet. For the greater good. Republik’s purpose, which goes far beyond simple agency positioning, is about elevating the industry to make it healthier and more sustainable.