Thanks for joining! Recordings will be available in four weeks.

Tara Helms

Tara Helms

Director of Sustainability North America

Tara Helms overseas sustainable strategy implementation at Electrolux. Tara is at the forefront of the company’s purpose to shape living for the better by reinventing taste, care, and wellbeing product experiences, for more enjoyable and sustainable living. Her mission is to shape the company’s commercial sustainability leadership and operationalize sustainability goals across the North American business region. Prior to joining Electrolux Group, Tara spent 5 years at L’Oreal USA in sustainable product development and established the environmental sustainability program within the luxury division. She earned her bachelor’s degree in business from Syracuse University and a M.S. in Sustainability Management from Columbia University.

Track: Strategies and Tactics for Driving Behavior Change at Scale

From brilliant choice editing making sustainable behaviors effortless, to bold rethinking of product and packaging positioning, to nudging customer relationships that reinforce deep-nested trust and loyalty – this session packs a very... see more

Friday 10th May
2:00 PM - 4:00 PM

Get Updates

Want more news from SB Brand Led Culture Change? Sign-up for the latest articles, speaker announcements, program developments, and more.