Carrie Ellen Phillips
Carrie Ellen Phillips is a partner in global strategic communications and consulting firm BPCM, which she co-founded with Vanessa von Bismarck in 1999. Carrie spearheads BPCM’s flourishing Sustainability and Impact practice and has transformed it into the fastest-growing part of the agency. She is an established industry strategist in the fashion, beauty and lifestyle arenas, helping brands set and achieve sustainability and impact-driven goals while maintaining growth and profitability. Her background in marketing, married with her deep knowledge of sustainability, have proven critical to companies that want to create authentic and impactful change while avoiding “greenwashing".
Sessions
Track: Unpacking Consumer Trends
This rich session will analyze why we have entered into a new era for brand integrity, what the recently-expanded notions of brand integrity mean for brands, and how to use that knowledge... see more
Track: Strategies and Tactics for Driving Behavior Change at Scale
From brilliant choice editing making sustainable behaviors effortless, to bold rethinking of product and packaging positioning, to nudging customer relationships that reinforce deep-nested trust and loyalty – this session packs a very... see more
