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Asher Jay

Asher Jay


Asher Jay, National Geographic explorer turned entrepreneur, is the founder of Henoscene, a community-driven blockchain application that brings accountability and radical transparency to Corporate Social Responsibility and Environmental Social Governance commitments. Jay is an international adventurer, designer and sustainability advocate whose career arc has taken her from fashion designing on Seventh Avenue to campaigning against blood ivory on its Billboards. Jay’s work has contributed to raising consumer awareness and empowering citizen action for well known brands like Prada, Adidas, Citizen Watches, Loreal, General Motors and others. Jay advises corporations and multinational companies on their sense of purpose which informs the integrity emulated by their ESG and the conviction evidenced by their CSR.

As a Nat Geo Explorer, Jay‘s travels to the frontlines have made her both witness and story-teller of the urgent environmental and social concerns unfolding worldwide. Her conviction to create an impactful, technological solution, rooted in the power of transparency evidenced by blockchain and predictive awareness exhibited by ethical AI, is fueled by her passion to pave a brighter future for both people and planet. Her CSR projects have spanned from evaluating clean energy infrastructure and seeding micro-economic eco-tourism models in emerging markets to reducing human-wildlife conflict and launching diversity and inclusion projects for MNCs. Jay's laterally associative vision helps brands deliver solutions in alignment with frameworks that promote a healthy planet and a collective wild future.

Track: Unpacking Consumer Trends

This rich session will analyze why we have entered into a new era for brand integrity, what the recently-expanded notions of brand integrity mean for brands, and how to use that knowledge... see more

Thursday 9th May
2:00 PM - 4:00 PM

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