Annie Longsworth
Annie is Founder of the award-winning Siren Agency, which she reopened in 2021 after a three year merger with RF|Binder. Prior to Siren she was CEO, Saatchi & Saatchi S, as well as President, Cohn & Wolfe, San Francisco, where she launched and led the global sustainability practice. She is a lifetime member of the SB Advisory Board, and one of the original partners on WPP’s Global Green Brands, an annual survey that assessed buying behaviors of 9,000+ consumers. PR News named her 2016 CSR Professional of the Year, and TriplePundit has recognized her as one of the most influential women in CSR.
Sessions
Track: Strategies and Tactics for Driving Behavior Change at Scale
This session will showcase a diverse range of major brands and sustainability-focused SMEs successfully using AI and landing sustainability marketing campaigns that are driving both sustainability and business performance. Not only will... see more
Track: Unpacking Consumer Trends
Set against a backdrop of a consequential U.S. presidential election, the role of business in shaping the future is crucial. Companies, however, often wrestle with how to engage on social justice and... see more
