Take a journey from the farm to the consumer's plate. Join Andrea Chu, Director of Impact at Vital Farms, and Doug Peterson, Chief Scientist at Regenified and moderator Kristine Root as they explore an internal and external journey of regeneration, covering the farmer's perspective, how the supply chain was built, and the consumer marketing approach. Discover how Vital Farms' marketing and impact teams translated field data and regenerative practices into successful consumer marketing strategies. Learn from their experiences and gain insights into how they turned Vital Farms Restorative Eggs into a top-performing product at Whole Foods Market in 2023. This panel will uncover valuable lessons and best practices for your brand's journey towards sustainability and consumer engagement.