From sequestering carbon to improving water quality, regenerative agriculture practices provide many benefits. How can we translate those benefits in a way that is meaningful to audiences outside of the sustainability field–from the farmers on the front lines of feeding the world, to the consumers looking for sustainable choices at the supermarket? Hear how companies are using farmer and consumer insights to shape their regenerative agriculture programs and the narrative that surrounds them.

Take a journey from the farm to the consumer's plate. Join Andrea Chu, Director of Impact at Vital Farms, and Doug Peterson, Chief Scientist at Regenified and moderator Kristine Root as they explore an internal and external journey of regeneration, covering the farmer's perspective, how the supply chain was built, and the consumer marketing approach. Discover how Vital Farms' marketing and impact teams translated field data and regenerative practices into successful consumer marketing strategies. Learn from their experiences and gain insights into how they turned Vital Farms Restorative Eggs into a top-performing product at Whole Foods Market in 2023. This panel will uncover valuable lessons and best practices for your brand's journey towards sustainability and consumer engagement.

Farmers drive advances in sustainability every single day as they seek to protect and preserve both precious farmland and the overall environment when producing the food, feed, fuel and other products that we all depend on. Today, the positive impacts of agriculture and agricultural products stretch far beyond farm to fork. While supporting a safe and sustainable food supply remains a primary focus, every day we’re finding new ways to support more circular and sustainable systems in industries beyond the food supply chain. In this session, United Soybean Board Vice President of Market Intelligence Mac Marshall will highlight how a circular economy starts on the farm, where responsibly and sustainably grown U.S. Soy is a uniquely positioned regenerative solution for brands across multiple industries to improve product performance and overall sustainability profile and contribute significantly to lessen the impact of climate change.

Companies are doing incredible work when it comes to regenerative sourcing, supplier engagement and due diligence. Yet, oftentimes, it can be challenging to reflect such work in ways that are commercially influential in both B2B customer and B2C consumer settings. In this session, Christina will share strategies on how to ensure the sustainability work you are doing within your supply chain is a) quantified b) reflected into product level assessments and c) communicated effectively to unlock differentiation and preference in the B2B market and on the B2C shelf.

Creating a resilient future for the cotton industry requires reimagining the supply chain through regenerative and socially just approaches to growing, processing, and manufacturing cotton. Discover new practices that are transforming the way we protect this vital natural fiber, from the ecological benefits of regenerative agriculture to economic and social advancements that begin with farmers and textile workers, and extend through the value chain to brands and consumers.

Mindset is one of the deepest levers of systems change, and a shift in mindset is critical if we are to build capacity and accelerate our progress. To unlock its power, organizations and individuals must understand the role of mindset within their values system, and develop engagement at the personal level to enable real transformation in pursuit of a just and regenerative future.