Schedule at a glance
The SB Brands for Good 2025: Catalyzing Culture Change Virtual Summit is a premier three-day online event that equips brand leaders with the knowledge, tools, and strategies to drive sustainable behavior change. Attendees will gain insights from industry experts, explore effective brand-led sustainability initiatives, and learn practical frameworks for engaging consumers in meaningful ways.
Running daily June 3-5, 2025 from 8:00 AM – 11:00 AM Pacific Time, the summit offers a concentrated and engaging experience designed to maximize learning and interaction. Each day will focus on a specific track, providing a comprehensive understanding of sustainability-driven consumer engagement.
- Dive into the latest research and consumer behavioral insights around sustainability, identifying key trends that are shaping purchasing decisions.
- Gain actionable knowledge from trend analysts and on how sustainability is influencing market preferences across diverse demographic groups.
- Learn how compelling narratives can inspire action and brand preference through case studies and real-world campaign strategies.
- Craft communications that balance authenticity and performance in sustainability and social impact marketing.
- Understand how brands have effectively influenced employee and consumer behavior toward sustainability, achieving measurable impact.
- Explore how strong governance, corporate culture, and leadership buy-in shape sustainability initiatives and drive systemic change.
Attendees will explore the latest research, best practices, and brand-led strategies for influencing consumer and stakeholder choices around sustainability.
