Special events
At SB Brand-Led Culture Change, we recognize the pivotal role of strong connections across your value chain in propelling market transformation. Over the course of our event, you’ll foster invaluable relationships that extend far beyond the week, offering support and collaboration for years to come. Join us as we break the ice and collaborate with like-minded individuals, laying the groundwork for impactful change in the year ahead.
Opening Night Welcome Reception
6:30PM
Kick-off the week, full of new connections, at the Opening Night Reception
Learn MoreBirds of a Feather Dinners
Join a Birds of a Feather dinner and come prepared to guide or enjoy captivating conversation!
Learn MoreSB Networking Breaks
Join us for a delicious lunch and connect with the SB community!
Learn MoreSunrise Qigong
6:30–7:30AM
Awaken and nurture yourself with some gentle, slow qigong movements.
Learn MoreSoy Much More Sustainable Brands Farm Tour
7a.m.-11:45 a.m
See where sustainability starts with an in-person visit to a real, working soybean farm!
Learn MoreSunrise Yoga
6:30–7:30AM
Energize your day with Sunrise Yoga: where tranquility meets motion!
Learn MoreSponsored by
Opening Night Welcome Reception
Wednesday, May 8 – 6:30PM
The Gallery (1st floor)
Raise a glass and enjoy noshes while you kick-off the week, full of new connections, at the Opening Night Welcome Reception. Immediately following the Opening Plenary, we invite you to join our reception to network, meet new people, and reconnect with old friends.
Birds of a Feather Dinners
Wednesday, May 8 and Thursday, May 9
Join a Birds of a Feather dinner and come prepared to guide or enjoy captivating conversation! These dinners are self-organized and you can sign up at the Registration Window.
SB Networking Breaks and Lunches
Join us for lunch and connect with fellow SB peers! This is a great opportunity to expand your network, share ideas, and build lasting relationships. Don’t miss out on this chance to make valuable connections!
Sunrise Qigong
Thursday, May 9 – 6:30-7:30AM
Awaken and nurture yourself with some gentle, slow qigong movements. These movements can help you to approach your day feeling more centered and mindful.
Sponsored by
Soy Much More Sustainable Brands Farm Tour
Thursday, May 9 – 7:00-11:45AM
Eau Galle, Wisconsin
See where sustainability starts with an in-person visit to a real, working soybean farm just a short 1.5 hour bus ride from Minneapolis. There, you’ll tour soybean fields, learn about and see on-farm sustainability and regenerative agriculture practices first hand. Transportation and to-go breakfast will be provided. This event is now full.
Sunrise Yoga
Friday, May 10 – 6:30-7:30AM
Location TBD
Flowing movement meets mindful breath, sculpting body and spirit on the yoga mat.