Peter ter Weeme
EVP, Purpose and Brand Citizenship
Peter is the EVP, Purpose and Brand Citizenship at Elevator where he leads the agency’s purpose-driven marketing practice based on 25 years of work in the field. He is also focused on growing the agency through business development and partnerships, and curating events and building community around the company’s vision.
Peter has an MBA specializing in environmental management and is a Certified Advertising Agency Practitioner and co-founder of two mission-driven agencies. He has worked with businesses of all shapes and sizes as well as government agencies and nonprofits across the globe. He recently returned to Vancouver after spending five years in South Asia where he worked on CSR and sustainability initiatives across the region.