Communications Strategist with a blend of Science & Arts; keeps empathy at the core, embraces evolutionary media and passionately pursues sustainability. Anju has worked in diverse industries and has consulted many Not for profits, Biotech and Healthcare businesses across India & US. She believes that sustainable lifestyle is exigent, and advertisers and marketers have a huge potential to impact communities positively. The baseline however is Science, which must be well-crafted into engaging pieces for mass absorption. Anju has initiated “TRY For Good “based on similar thoughts. Recently she was a part of Nationwide ‘Grow Safe Food’ campaign in India, exhibits for ‘Science Express’ and workshops on ‘concerned communications’. She speaks at science and business forums, writes and does cartoons!