CPG brands have more opportunities than ever before to make significant and transformative contributions to solving the global plastic pollution crisis, and thus to stand out as true leaders on this critical issue. However, to earn that kind of status, businesses must give plastic waste the attention and holistic approaches it deserves. The sets of cutting-edge solutions and tools have evolved a lot lately – from new mature methodologies for comprehensive plastic footprint measurement, to robust strategies for reduction, to transparent and traceable plastic credits for immediate positive impact, and beyond. Join this session for a walk through the latest expert guidance, along with case studies of promising applications.