The business case is clear. There is a subtle shift among global societal aspirations towards the good life. Rather than the pursuit of money & status, consumers are collectively beginning to seek balance and simplicity, along with greater connection to family, community and the environment as foundations of a life well lived.
Failing to engage with consumers on this new level will put brands at an increasing disadvantage.
The Sustainable Brands community invites you to participate in this ‘next economy’ and discover new ways to engage with your customers along this journey to discovering The Good Life.