Bigger & Better Every Year.
We pack a lot of activities and programming into this 4-day immersive experience.
We’re working on the final schedule, but here’s how you can expect your week to flow.
Sunrise Activity
Many of our participants like to come together in the mornings for a centering yoga session, an invigorating run, or other group activity. We host some of these at the participating hotels.
Cohorts Check-In
Is this your first time at Sustainable Brands? You’ll be invited to attend a short orientation and introduced to a group of other conference attendees: your cohort for the duration of SB’19 Detroit. Each cohort is led by a seasoned SB thought leader, who will set you up for success during your time in Detroit.
Morning Workshops
Dive deep into key topics such as purpose-driven innovation or new consumer insights research at our Monday workshops.
Lunch
Grab a new friend and venture out into the downtown Detroit area for lunch on day 1!
Afternoon Workshops
Learn about SB’s brand transformation roadmap or doughnut economics at one of our Monday afternoon workshops.
Opening Plenary on the Main Stage
Our opening ceremony will excite and inspire you! Hear from SB leaders and other visionary thought-leaders as we set the stage for our 4-day conference.
Opening Night Welcome Reception
Head to the SB Innovation Expo with your peers for drinks, light bites and great conversation. Meet new and old friends as you tour the 150+ exhibition spaces.
Evening Activities
Whether it’s a sponsored dinner, a Birds of a Feather meal, a meetup or an evening party, you’ll have your fair share of choices for how to spend your first night at SB’19 Detroit!
Sunrise Activity
Start your day off right with a yoga class, guided meditation session or group run with fellow SB friends.
Cohorts Check-In
Is this your first time at a Sustainable Brands conference? Learn more about our community, meet new peers and learn key tips and tricks for navigating the conference at our Cohorts.
Morning Plenary
Day 2 kicks off with a series of plenary sessions. Hear about a new customer engagement strategy from Mastercard and a story of an unlikely partnership come to life through Tru Colors Brewing.
Lunch
Our SB Innovation Expo is open for the first time during Day 2 lunch. Grab a bite and explore!
Corporate Member Lunch
We are hosting a lunch for SB Corporate Members. Grab a bite and connect with your peers. See if your company is part of the leading peer-to-peer SB Corporate Member Network here.
Innovation Labs
Facilitated and moderated through a design thinking process, the Innovation Labs are collaborative, hands-on workshops that occur in each Pavilion in our SB Innovation Expo, from Good Food to Good Cities. With the support of professional designers and facilitators, participants will think outside the box and turn ideas into rapid prototypes. Over the course of the 2 days in these Innovation Labs, participants are able to see a complete design thinking process through, with tangible results.
Breakout Session
Dive into the first of several breakout sessions throughout the conference. Choose from the 10 breakout sessions we offer, dealing with topics from authentic brand purpose to increasing transparency in your supply chain.
Main Stage Plenary
Our Tuesday programming comes to a close with a series of sessions on the unlikely partnerships connecting brand to purpose.
Happy Hour
Cap off day two of the conference with a round of drinks, light appetizers and fun in the SB Innovation Expo or at the Prospective Member Cocktail Reception.
Evening Activities
Spend your second evening at a restaurant with fellow attendees, a sponsored dinner or a local meetup. You’ll have plenty of activities to choose from!
Sunrise Activity
Many of our participants like to come together in the mornings for a centering yoga session, an invigorating run, or other group activity. We host some of these at the participating hotels.
Cohorts Check-In
Come back together with other first time SBers to share your thoughts on how the conference experience is unfolding and enlist tips and tricks for navigating days 3 & 4.
Morning Tours & Activities
Pause and take a brain break! Before the conference programming starts on Wednesday, you will have the chance to participate in curated special events taking place around Detroit.
Morning Plenary
Our Wednesday plenaries will investigate how science and technology can advance brands in a changing landscape while also exploring the potential pitfalls of these advancements. Hear from brands like L’Oreal and innovative disruptors like GirlApproved.
Lunch
Eat good food and network with better people in the SB Innovation Expo.
Innovation Labs
Facilitated and moderated through a design thinking process, the Innovation Labs are collaborative, hands-on workshops that occur in each Pavilion in our SB Innovation Expo, from Good Food to Good Cities. With the support of professional designers and facilitators, participants will think outside the box and turn ideas into rapid prototypes. Over the course of the 2 days in these Innovation Labs, participants are able to see a complete design thinking process through, with tangible results.
Afternoon Breakout Session
The hour long afternoon breakout sessions will dive deeper into a topic area of your choosing: from SDG strategy to how brands are working on gender, diversity and inclusion issues. Hear from a range of established brands, nonprofit organizations and disruptive innovators.
Evening Plenary
Close out the day with a series of plenaries on the enormous potential and the unintended consequences of scientific and technological advancements.
Happy Hour
Enjoy a round of drinks, light bites and networking in the SB Innovation Expo.
SB Gather
Join the SB community for libations, dancing, games and all around fun at one of the best parties of the conference (open to Conference and All Access pass holders only).
Sunrise Activity
Many of our participants like to come together in the mornings for a centering yoga session, an invigorating run, or other group activity. We host some of these at the participating hotels.
Cohorts Check-In
Close out the conference with your SB cohort, and strategize ways to continue the learning and connection beyond the conference.
Morning Plenary
Our Thursday morning plenary sessions will explore how storytelling and consumer engagement can help brands Deliver the Good Life of the future. Hear examples from Danone’s Chief Marketing Officer and Lonely Whale’s #StopSucking campaign.
Morning Breakout Session
Dive deeper into topics that intrigued you the first few days of the conference. Hear from panels featuring leaders from brands, NGOs and disruptive innovators.
Lunch
Take advantage of the last lunch of the conference to continue networking and sharing your thoughts on days 1-3.
Afternoon Breakout Session
You’ll have another opportunity to dive deep with an afternoon breakout session. Hear from brands, NGOs and innovators discussing topics from circular economy models to authentic ways to embed brand purpose.
Closing Ceremony
Our conference winds down with closing reflections from the SB team and a unique, interactive performance.
The SB’19 Detroit event brochure gives an overview of this year’s conference including the topics to be discussed, reasons to attend, who you are going to meet, and much more. To download the event brochure, simply fill out the form below.