SB'19 Detroit Program
We're adding to the program on a daily basis. Be sure to check back
to see what's happening at SB'19 Detroit.
Track
- Brand Influence & Engagement
- Governance
- Operations & Supply Chain
- Product & Service Innovation
- Purpose
Topic
- Brands Taking Stands
- Circular Economy
- Consumer Insights
- Diversity, Equity & Inclusion
- Ingredients & Materials
- Packaging
- Plastics
- Regeneration
- Science
- Storytelling
- Technology
Event Type
Full Program
Monday June 3rd, 2019
| 10:30 to 12:30 | Workshop Putting Mission, Purpose, Impact and Engagement into Practice through the Principle of Single Organizing Idea (SOI)
Neil Gaught
Author, "Core: How A Single Organizing Idea Can Change Business For Good" Neil Gaught & Associates |
| 10:30 to 12:30 | Workshop Research Roundtable: New Studies on What Constitutes The Good Life in the Eyes of Consumers |
| 10:30 to 12:30 | Workshop Scaling the Living Building Challenge: How Big Brands are Leveraging Regenerative Principles to Transform Real Estate Portfolios |
| 10:30 to 12:30 | Workshop School of Systems Change |
| 10:30 to 12:30 | Workshop The Evolution of Multi-Stakeholder Alliances Aiming to Make Supply Chains More Sustainable
Dan Strechay
Interim Director of Outreach & Engagement and U.S. Representative Roundtable on Sustainable Palm Oil |
| 10:30 to 12:30 | Workshop The State of Gender Equality and Inclusion Inside CompaniesThe Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment.
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| 10:30 to 12:30 | Workshop Transformational Leadership: Scaling a New Leadership Paradigm
Leith Sharp
Director of Executive Education for Sustainability Harvard Center for Health and the Global Environment |
| 10:30 to 15:30 | Workshop TSC's Bridging the Communications Gap: A Workshop for Communication Professionals Working in Sustainability |
| 13:30 to 15:30 | Workshop A Survey of Bold Commitments and Initiatives Tackling Plastic Pollution / Breakout Room B |
| 13:30 to 15:30 | Workshop Delivering a Culture that Supports Innovating for The Good Life |
| 13:30 to 15:30 | Workshop How to Set Science-Based Goals with Respect to Carbon and Water |
| 13:30 to 15:30 | Workshop Innovation Inspired by Nature: Design Principles and Applications of Biomimicry |
| 13:30 to 15:30 | Workshop Purpose-Driven Innovation: How to Unlock Business and Societal Value |
| 13:30 to 15:30 | Workshop Results of the Pull Factor Project: A New Toolkit to Shape Culture and Behavior toward Sustainable Lifestyles |
| 13:30 to 15:30 | Workshop The Emerging Science around the Importance of Psychological Safety in the WorkplaceThe Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment.
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| 13:30 to 15:30 | Workshop The Rise of Craft Brands: How to Build a Small-Batch Sustainable Giant |
| 13:30 to 15:30 | Workshop The SB Brand Transformation Roadmap: How to Take Your Sustainability Journey to the Next Level |
| 13:30 to 15:30 | Workshop The State of Circularity: Key Updates on the Progress toward Circular Business Models |
| 16:00 to 16:20 | Keynote Session Opening Remarks: Welcome to SB'19 Detroit! / Grand Riverview Ballroom |
| 16:20 to 16:35 | Keynote Session Youth Activism and Leadership in Times of Crisis: Lessons on Working with the Next Generation / Grand Riverview Ballroom
Mari "Little Miss Flint" Copeny
Activist & Philanthropist |
| 16:40 to 16:55 | Keynote Session Unsafe Thinking: How to be Nimble and Bold When You Need It Most / Grand Riverview Ballroom |
| 17:00 to 17:15 | Keynote Session Embedding Purpose into Business Growth Strategy and Operating with an Eye toward Making a Real Difference for Future Generations / Grand Riverview Ballroom |
| 18:00 to 20:00 | Special Event Opening Night Reception, Co-Hosted by CHEP / Innovation Expo |
Tuesday June 4, 2019
| 8:00 to 9:00 | Workshop Breakfast Salon Hosted by Salterbaxter MSL |
| 9:27 to 9:42 | Keynote Session Dignity through Identity: Applying Blockchain to Create Economic Identities for Underserved Communities / Grand Riverview Ballroom |
| 9:49 to 10:04 | Keynote Session Value Network Innovation in Action: A New Strategy Enabling More Sustainable Lifestyles for Consumers / Grand Riverview Ballroom |
| 10:11 to 10:26 | Keynote Session Harnessing AI for the Greater Good: Female Intuition and the Lost Vector of Business Growth / Grand Riverview Ballroom |
| 11:00 to 12:30 | Breakout Session Biomaterials: Evolution, New Markets, Future Prospects |
| 11:00 to 12:30 | Breakout Session Building the Workforce of the Future in Light of Automation and Other MegatrendsThe Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment.
Justine Burt
Author 
Debi Geyer
Vice President of Environmental, Health, Safety and Corporate Social Responsibility Stanley Black and Decker |
| 11:00 to 12:30 | Breakout Session Driving Impact through Purpose: Creating Powerful Programs and Partnerships that Deliver for your Company and our Society, Sponsored Breakout hosted by Kellogg CompanyThe Brands Taking Stands topic is sponsored by Tides.
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| 11:00 to 12:30 | Breakout Session Exploring the Progress and Promise of Detroit's Social and Environmental Innovators |
| 11:00 to 12:30 | Breakout Session From TCFD, to Shareholder Activism, to Transparency Gaps: An Overview of the Current Investor Relations Landscape |
| 11:00 to 12:30 | Breakout Session Getting Sustainability Data Collection, Analysis, Translation and Reporting Tools to Communicate Effectively |
| 11:00 to 12:30 | Breakout Session Inspiring Consumer Desire and Demand for a Circular Economy |
| 11:00 to 12:30 | Breakout Session Looking into Quickly Evolving Technologies Shaping the Future of Supply Chain Transparency and Traceability |
| 11:00 to 12:30 | Breakout Session Prioritizing and Scaling Corporate Action on the UN SDGs |
| 11:00 to 12:30 | Breakout Session The Change Generation: Understanding How to Approach, Engage and Collaborate with Gen Z and Millennials |
| 11:00 to 12:30 | Breakout Session The Supply Chain Solutions Center: A Digital Resource Hub for CPG Supply Chains |
| 13:30 to 15:00 | Workshop Innovation Labs / Innovation Expo |
| 15:30 to 16:30 | Breakout Session Blockchain Applications Enabling New Marketplaces, New Digital Relationships and Other Opportunities for Positive Impact |
| 15:30 to 16:30 | Breakout Session Excellence in Supply Chain Transparency: Case Studies |
| 15:30 to 16:30 | Breakout Session Impact Hiring: Creating Meaningful Career Paths for the Underprivileged and VulnerableThe Brands Taking Stands topic is sponsored by Tides.
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| 15:30 to 16:30 | Breakout Session In Pursuit of Breakthrough Innovators: Getting Ahead by Incentivizing, Funding, Incubating, Accelerating and Acquiring Purpose-driven Startups |
| 15:30 to 16:30 | Breakout Session Integration and Harmonization of Purpose Journeys after Mergers and Acquisitions |
| 15:30 to 16:30 | Breakout Session Making Sustainability Attractive through Influencers and Ambassadors of Sustainable Lifestyles |
| 15:30 to 16:30 | Breakout Session Materiality Assessment is Broken: Here's How We Can Fix It |
| 15:30 to 16:30 | Breakout Session New Research Insights and Case Studies on the ROI and Other Benefits of Leading with Purpose |
| 15:30 to 16:30 | Breakout Session Sponsored Breakout Hosted by Braskem |
| 15:30 to 16:30 | Breakout Session The Anatomy of an Effective Sustainability Leader |
Wednesday June 5, 2019
| 10:10 to 10:40 | Keynote Session Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative / Grand Riverview Ballroom |
| 10:45 to 10:55 | Keynote Session Butterfly Brands: Designing and Growing Brand-Consumer Partnerships for a Sustainable Future / Grand Riverview Ballroom |
| 11:02 to 11:17 | Keynote Session Innovating Together: Embedding Personal Wellbeing, Ecosystem Health and Strong Community Values in All Aspects of Product Development / Grand Riverview Ballroom |
| 11:24 to 11:39 | Keynote Session Superfoods with Super Partners: Lessons in Building an Ethical, Fair and Sustainable Supply Chain / Grand Riverview Ballroom |
| 11:46 to 12:01 | Keynote Session When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution / Grand Riverview Ballroom |
| 12:30 to 13:30 | Special Event Sponsored Lunch Presentation Hosted by Cone Communications, A Porter Novelli Company |
| 13:30 to 15:00 | Workshop Innovation Labs / Innovation Expo |
| 15:30 to 16:30 | Breakout Session Breakthrough Nano-Level Innovation Providing Building Blocks for Healthier Products, Buildings and Communities |
| 15:30 to 16:30 | Breakout Session Creating Long Term Value for Stakeholder Success, Breakout session led by EY |
| 15:30 to 16:30 | Breakout Session Driving Behavior Change and Cultural Shift by Immersing Consumers with Interactive Content, VR, AR and Art |
| 15:30 to 16:30 | Breakout Session Embedding Personal Wellbeing, Ecosystem Health and Strong Community Values in All Aspects of Product Development |
| 15:30 to 16:30 | Breakout Session How to Succeed Together: Best Practices in Stakeholder Engagement, Partnership Building and Catalytics |
| 15:30 to 16:30 | Breakout Session Navigating Environmental and Social Anxiety: Motivational Interviewing and Other Top Tools for Effective Engagement
Renee Lertzman
Psychosocial Researcher and Engagement Advisor |
| 15:30 to 16:30 | Breakout Session Revolutionizing Access to Renewable Energy: Exploring the Potential of the Newly-Launched Green Power Pass |
| 15:30 to 16:30 | Breakout Session Sponsored Breakout Hosted by DTE Energy |
| 15:30 to 16:30 | Breakout Session The Future of Packaging: An Inside Look at the Loop Reusable Packaging Scheme |
| 15:30 to 16:30 | Breakout Session What Americans Most Want to See from Corporate Leaders: Insights from the Latest Just 100 Study |
| 15:30 to 16:30 | Breakout Session When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution |
| 17:30 to 17:50 | Keynote Session Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship / Grand Riverview Ballroom |
| 20:00 to 22:00 | Special Event Gather Reception, Co-Hosted by Cone Communications |
Thursday June 6, 2019
| 9:10 to 9:25 | Keynote Session How Sustainability and Marketing Can Lead Together: Building Authentic Purposeful Consumer Engagement in Practice / Grand Riverview Ballroom |
| 10:03 to 10:18 | Keynote Session Creation Care: Lessons on Faith, Environmentalism and Reaching across the Aisle / Grand Riverview Ballroom |
| 11:00 to 12:30 | Breakout Session Advancing on the Brand Transformation Journey by Building Capacity and Maturity across the Organization / Breakout Room C |
| 11:00 to 12:30 | Breakout Session Cultivating the Business Leadership and Innovation Approaches Required for a More Inclusive and Equitable EconomyThe Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment.
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| 11:00 to 12:30 | Breakout Session Democracy Is Good for Business: The Business Case for Political Reform |
| 11:00 to 12:30 | Breakout Session Engaging Consumers through Storytelling around Supply Chain TransparencyThe Storytelling topic is sponsored by National Geographic.
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| 11:00 to 12:30 | Breakout Session Nurturing Environmental and Social Entrepreneurship through Purpose-Driven Mentorship |
| 11:00 to 12:30 | Breakout Session Pooling World-Class Expertise, Innovation and Creative Partnerships to Solve a Range of Water Challenges |
| 11:00 to 12:30 | Breakout Session The Better Buying Lab and The Cool Food Pledge: Whetting Appetites while Making Menus more Climate-Friendly |
| 11:00 to 12:30 | Breakout Session The Future of Mobility: Electrification, Access over Ownership, and Other Trends |
| 13:30 to 14:30 | Breakout Session Building Good Life Brand Communities of Action Online by Utilizing New Digital Marketing and Storytelling ToolsThe Storytelling topic is sponsored by National Geographic.
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| 13:30 to 14:30 | Breakout Session Can We Have a Sustainable Brand in an Unsustainable System? |
| 13:30 to 14:30 | Breakout Session Exemplary Case Studies of Building and Strengthening Meaningful Social Connections through Targeted Brand CampaignsThe Brands Taking Stands topic is sponsored by Tides.
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| 13:30 to 14:30 | Breakout Session From Soylent Green to Sharknado: Using Pop-Culture to Make Sense of Sustainability, the Sequel |
| 13:30 to 14:30 | Breakout Session Leadership in Supplier Diversity and InclusionThe Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment.
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| 13:30 to 14:30 | Breakout Session Tackling Inequality and Sparking Opportunity by Helping Traditionally Underserved CommunitiesThe Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment.
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| 15:05 to 15:55 | Keynote Session Dancing with the Future: The Science and Art of Human Cooperation / Grand Riverview Ballroom |
