As Founding Partner of BBMG, Raphael Bemporad unites branding, sustainability and innovation to help organizations unleash shared value.
An expert in brand strategy, CSR/cause marketing, public affairs and social innovation, Raphael is a passionate champion for a new approach to branding that’s driven by participation, collaboration, shared values and mutual relationships.
“I’m a passionate champion for a new approach to branding that places our humanity at the center. At BBMG, we help clients unlock the human truths in their brands and unleash the humanity in their businesses so they win hand in hand with the people they serve,” Bemporad says. “We believe the imperative of our generation is to unite the power of business with the meaning and influence of brands to shape our aspirations, behaviors and relationships for a more just and sustainable future.”
He has directed recent branding and marketing programs for clients such as Adidas, CLIF Bar, Disney, Earthbound Farm, Eileen Fisher, Esteé Lauder, Johnson & Johnson, L’Oréal Paris, NBC Universal, Nestlé, Samsung, Target and Walmart. He has also worked with many leading nonprofits including ASPCA, Greenpeace, Ocean Conservancy, Planned Parenthood Federation of America and Rainforest Alliance as well as foundations such as the Case Foundation, Ford Foundation, Kresge Foundation and the Robert Wood Johnson Foundation.
Raphael also has an extensive background in political communications, getting his start as a press aide to Texas Governor Ann W. Richards. He also served as communications director for the Texas Democratic Party, as communications director for Texas State Senator Rodney Ellis (D-Houston), and as press secretary for U.S. Congressman Lloyd Doggett (D-Texas).
Raphael received his BA in Philosophy with honors from the University of Texas at Austin. He has served as an adjunct professor of marketing and communications at NYU Steinhardt, and he sits on the advisory boards for the Center for Sustainable Business at New York University’s Stern School of Business, Sustainable Brands and READ Global.