Melinda Kendall is senior vice president of sustainability for Freeman, where she oversees and coordinates sustainability efforts across all departments and business units, in client-facing products and services, and in the logistics executing client events. Kendall is also focused on applying Freeman’s knowledge and influence to help move the industry toward better environmental stewardship. Previously, SVP of Strategic Sales Support, she tracked industry trends and consulted with Freeman customers on marketing, strategy, and event technology. Fifteen years of previous event experience include General Manager and senior marketing roles for multiple IT trade shows and conferences. She speaks frequently at industry events.