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About
Event Overview
About SB
Why YOU Should Attend
Featured Content
Sustainability
Mobile App
Location
Hotels
FAQ
Program
Full Program
Innovation Open
Member Exclusive Events
Special Events
Schedule
Activation Hub
Participants
Who Attends
Speakers
Sponsors
Partners
Press
Get Involved
Group Packages
Showcase Your Initiatives
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Mary Ellen Schaafsma
Director, Social Innovation and Research
United Way
Speaker bio is coming soon!
Mary Ellen Schaafsma's Sessions
Redesigning Brand Purpose
How to Define and Activate a Social Purpose: A Practitioners’ Perspective
Thursday 7 June 9:00 AM — 10:00 AM
202/204
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Annie Longsworth
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Coro Strandberg