Kate White is currently Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia, Canada. She is Chair of the Ethics and Sustainability Group at Sauder and she holds a professorship in Consumer Insights, Prosocial Consumption, and Sustainability.
Kate teaches courses in consumer behavior, consumer insights, and sustainability marketing at the undergraduate, graduate, and executive levels. Kate’s research focuses on how we can shift people’s attitudes, choices, and behaviors to encourage positive actions such as engaging in sustainable behaviors and making prosocial choices.