Jacob Benbunan
Saffron Brand Consultants
CEO
Jacob founded Saffron and was immediately joined by his mentor and friend Wally Olins – the man who invented brand strategy.
He champions the global, multi-cultural and one-team approach that Saffron embraced since day one. Previously, Jacob worked for 9 years at Wolff Olins and was part of the team that created the iconic telecom brand Orange.
At Saffron, he’s led a number of high-profile engagements including the creation of Vueling, Akzo Nobel, A1 Telekom Austria as well as the rebrand of Bankinter and Swiss Re. He spearheaded the expansion of Saffron from two head offices (Madrid and London) to the global presence it has today.
An engineer by training, Jacob speaks English, French and Spanish, and graduated with a B.S. and M.S. from Boston University. When he is not keeping the lights on at Saffron, he is a frequent media commentator on issues related to brand including sitting on the Cannes Lions design jury. He never complains when he’s forced to travel in style but has no hesitation jumping into a Mumbai taxi during a monsoon.
