Jamie Molnar

As Director of Product Marketing and Strategy, AI and Emerging Technologies with IBM Watson Advertising I am the “go to” person responsible for rolling-out AI driven solutions that help top-tier brands find, engage, and covert their consumers in a much smarter way.

AI AND EMERGING TECHNOLOGIES EXPERT
We built an innovative solution that leveraged advance AI to completely augment the consumer experience. I like being able to take complex solutions and communicate them in a way that the average person can understand it. I need to be able to articulate the difference between simple machine learning and more advanced concepts such as deep learning with neural networks and what the differences are. Then communicate the features and benefits in easy to digest language.

GO-TO-MARKET STRATEGY PLANNING
I build highly effective Go-to-Market strategies to promote solutions by composing the entire product narrative, PowerPoint Decks, and stories for Sales Teams to take into market to promote and sell. This includes training the sales team on the product, how it works, and WHY it is valuable to marketers. I operate as the Subject Matter Expert (SME) to support and enable sales professionals to effectively communicate the value of these offerings in their presentations.

CROSS-FUNCTIONAL COLLABORATIONS
I am constantly collaborating and communicating across multiple teams at IBM. I believe one of my key strengths is the ability to work cross-functionally to collaborate with and influence others. I am team-centered and prioritize securing the buy-in of those I work with. I’m always ready to roll up my sleeves and work in the trenches alongside my colleagues to attain projected goals and achieve bottom-line results.

PRAGMATIC MARKETING CERTIFIED
In 2019, I successfully completed my Pragmatic Marketing certification – a rigorous, week-long product management program that walks participants through the process of building and marketing cutting-edge products that meet consumer demand.