Brand-Led Culture Change

June 7-9, 2022 | Virtual Event

Today’s leading brands have a unique opportunity to drive consumers to adopt more sustainable behaviors and lifestyles. Join the Sustainable Brands community of global brand leaders who are influencing culture change at scale, reshaping the future of business, and ensuring a flourishing future for all.

Unlocking Brand-Led Culture Change

Today’s culture is transforming at an exponential rate. And brands are at the center of change, both as culture keepers and culture creators. How can brands harness their power to influence consumer behavior towards a flourishing future for all and also win in the marketplace?

On June 7-9, join thousands of brand leaders around the globe virtually for Brand-Led Culture Change. We’ll unpack the critical social, cultural, environmental and business trends that are defining the moment and shaping the future. Discover how the world’s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future.


At SB Brand-Led Culture Change, you’ll learn about the latest developments in behavior change influences to leverage in your business, gain inspiration from leading brands and acquire a playbook for navigating a changing landscape.

  • Explore case studies of campaigns that measurably shift behavior to the good
  • Unlock techniques to elevate your brand’s authentic and purposeful messaging
  • Discover tools to increase your brand’s cultural influence, positive impact, and Sustainability ROI

daily schedule

  • 08:00 – 09:15 AM PT – Plenary Sessions
  • 09:15 – 09:30 AM PT – Break/Speed Networking
  • 09:30 – 10:30 AM PT – Concurrent Breakout Sessions
  • 10:30 – 11:00 AM PT – Break/Networking
  • 11:00 – 11:45 AM PT – Mainstage Programming

Who Attends?

Brand-Led Culture Change brings together global brand leaders who are reshaping the future of business. Join leaders in Business and Brand Strategy, Marketing, Sustainability and CSR, Communication & PR, and business innovators who share the common goal of activating our shared purpose to motivate action and scale impact.

a sampling of past attendees

  • Director of Brand Sustainability Strategy at Adidas
  • Chief Marketing Officer at Danone
  • Senior Director, Global Communications and Engagement at Taco Bell
  • Executive Director of Global Consumer Engagement at Smashbox Cosmetics
  • Global Brand Vice President at Unilever
  • SVP Integrated Communications at KIND Snacks
  • Marketing Director, Wellbeing & Sustainability at Mondelez International
  • CSR Director at Hootsuite
  • Senior Manager, Social Innovation at Etsy
  • VP Corporate Responsibility & Sustainability at Campbell Soup Company
  • Director of Sustainability at Sephora
  • Grand Poobah of PR & Comms at Ben & Jerry’s
  • Sustainability Solutions Manager at UPS
  • Environmental Sustainability Manager at Disney