Etienne White

Etienne is a marketing strategist, writer and sustainability storyteller. At SB, Etienne is the Lead for the CMO Sustainability Accelerator at Sustainable Brands, a partnership with Adweek and the ANA.

Prior to heading up the CMO Sustainability Accelerator, Etienne ran SB’s Brands for Good initiative, helping lead a multi-stakeholder process where global brands in conjunction with cutting-edge marketing thinkers and do-ers, co-created a suite of tools, research and workshops to accelerate their brands, and their industries, journey to becoming truly sustainable.

Outside of her work with SB, Etienne runs a consulting business “Let’s Create Possible’ working at the nexus of sustainability and marketing to help make the impossible, possible, for a diverse array of B2B and B2C brands in the US and Europe. Earlier in her career, Etienne was Chief Marketing Officer at the Forest Stewardship Council, where she led the research, strategic and creative development of the global ‘Forests for all Forever’ rebranding. Before this Etienne held positions as VP Marketing for two US specialty retailers.

With more than 20 years of global brand management and marketing experience, Etienne has extensive knowledge in building both mainstream consumer brands and eco labels. Etienne began her career with over a decade in advertising (at agencies such as Fallon and Leo Burnett) leading award-winning, business-building marketing for a variety of global brands including Citibank, Nintendo, and Procter & Gamble.

Etienne is a native of London, England but now resides with her family in the US, working in her ‘spare’ time to restore and regenerate what was once a conventional farm, with her flock of free-range, grass fed, heritage breed sheep.