Using Creative Marketing and Comedic Approaches to Drive Forward A Sustainability Message

With so many brands proclaiming their ambition of making the world a better place, how do you create messaging that stands out and resonates?  In this session, we will look at Hellmann’s “Make Taste, Not Waste” Super Bowl advertising campaigns to discuss creative marketing strategies and being out of the ordinary with your message delivery—in this case, with comedy—proved to be an unexpected-yet-successful way to deliver impact and create positive change.