Brands Beyond Purpose: Ethics & Crisis

When war is declared, when human rights are threatened, what is the role of business? Which criteria should brands be using to choose to make, then communicate, their stances? What are the risks and rewards to the brand of sharing their perspectives in a society that is becoming ever more polarized? How does a company deliver on long term ESG goals amidst the chaos caused by multiple crises? With employees and consumers more highly engaged than ever before, what are the new ethics of business beyond purpose? Join this engaging discussion on how brands can navigate increasingly uncertain times, with increasing certainty.