Cashion East

Cashion “Cash” East is a sustainability leader and strategist with over 15 years of experience in the environmental industry. He serves as the Director of Analytics for Higg, where he designs and builds the technical underpinnings for sustainability software solutions for manufacturers, brands, and retailers. Cash leads the data science team responsible for implementing the data and methodology to ensure that companies have robust, accurate, and actionable results.

He is also the owner and Managing Director of PointPivot Analytics, a consulting firm focused on providing tools and insights to global manufacturing companies and brands. Prior to launching Pivot, Cash was the Managing Director of PRé North America, where he led a team focused on life cycle assessment (LCA) solutions, including software implementations, large scale LCAs, and consumer communication campaigns.

Cash was formally trained as an environmental manager and a life cycle assessment practitioner at the University of Arkansas’ Applied Sustainability Center. There, he focused on large-scale food and agriculture LCA projects. He later joined the Sustainability Consortium, where he used his unique mix of business and scientific skills to successfully lead several international sustainability campaigns. He has an undergraduate degree in Biology from Colorado College, and an MBA from the University of Arkansas. Cash is an active investor across several industries including real estate, restaurants, and breweries across the U.S. He also sits on several boards and advisory committees.