KoAnn Skrzyniarz, CEO & Founder, Sustainable Brands
Happy New Year and welcome to a new fresh start at creating the future we desire through our work delivering better brands to market.
For most of us, 2018 was a confusing and stressful year. So many of our assumptions about the way things work are being challenged each day — from the weather, to politics (and propriety,) to our own capacities for focus, boundary setting and engaging in dialogue with those with differing opinions, and more — we seem to be on shaky ground with respect to those that traditionally held our society together.
The decisions we make today will have perhaps the most profound effect on our future of any decisions we’ve made to date. How will robotics and AI impact the future of work and is this a good thing? Will our fascination with gene editing create a better or more dangerous world? Do brands really care about the world they are create through the choices they make about the products and services they sell, how they’re made and what they say about what matters in the world? Is it wise or a waste to think about how we might work together to right the ship we are all sailing toward the future we choose for ourselves?
It can feel a little overwhelming to sit consciously with all that’s wrong with the world today. But at SB, we see the glass at more than half full. We see 2019 as the year our global community will continue to accelerate the race to the top, as the brands we work with both take on the responsibility they have for designing the world we live in, and recognize the business value in committing to and delivering a new version of the Good Life for the 21st century.
We are excited by the up-leveling of the conversations we feel able to convene today thanks to the trust and results being experienced within our community of brand innovators. Given your confidence, our entire team is already working hard to design a deeper and richer set of offerings than ever this year. We are assembling a global gathering full of inspiration, honest challenges, concrete examples of new ways to win in the market and an unmatched energy, fueled by you and your peers who are hungry to dig in together to take hold of the opportunity they recognize to change our relationship to commerce, community, the environment and each other.
Join us in Detroit this year as we kick off a fresh exploration of the power and potential risks of science, technology, storytelling and unlikely partnerships to deliver on the Good Life of tomorrow. Our brand-innovating change-makers are leading the way to the future, and winning in the market by doing so. You can too! We’ve got a solid roadmap, lots of insights and expertise to share with you, and many willing collaborators waiting to welcome you to the table.
We hope to see you there!
KoAnn
P.S. At Sustainable Brands, we always offer a complete money back satisfaction guarantee, so what do you have to lose? Plan now to come, or come back!
