Delivering the Good Life
Ground yourself in the 21st century shift towards new societal aspirations.
The Good Life Initiative
Today’s version of The Good Life appears to be shifting; less focus on money and status, and more towards a pursuit of a simpler, balanced life that is rich with connections to people, community, and environment.
Sustainable Brands has embarked on a three-year journey to raise this conversation around the globe, and to find, share and celebrate brands that are innovating on this new collective vision – The Good Life.
It’s Time for Brands to Deliver
SB’19 Detroit kicks off the final year of this initiative and will showcase brands who are embodying the spirit of balance and simplicity by delivering product and service offerings that realize these new societal aspirations of The Good Life.
Dive into a thoughtfully curated list of exemplary case studies, discover innovation frameworks and practical tools, and find new partners to deliver on your goals.