SB'19 Detroit Program Tracks

.Back to Full Program

Track

• Brand Influence & Engagement
• Governance
• Operations & Supply Chain
• Product & Service Innovation
• Purpose
• Sustainable Event Professional Certificate Program

Topic

• Brands Taking Stands
• Breakthrough Leadership
• Circular Economy
• Collaboration
• Consumer Engagement
• Consumer Insights
• Diversity, Equity & Inclusion
• Employee Engagement
• Ingredients & Materials
• Packaging
• Plastics
• Regeneration
• Science
• Storytelling
• Technology
• Zero Waste

Day

• Monday, 3 June, 2019
• Tuesday, 4 June, 2019
• Wednesday, 5 June, 2019
• Thursday, 6 June, 2019

Audience

• Brand / Marketing
• Communications
• Supply Chain / Operations
• Sustainability

Event Type

• Brand Events
• Breakout Session
• Breaks/Meals
• Innovation Expo
• Keynote Session
• Special Event
• Workshop

Purpose

Monday, 3 June, 2019

10:30 to 12:30	Workshop Room 142AB Facing Your Own Unsustainable Lifestyle: How to Find Balance During a Planetary Emergency Track: Purpose Regeneration Jo Confino Executive Editor, Impact & Innovation HuffPost
10:30 to 12:30	Workshop Room 140FG New Models for Urban Sustainability and Collaboration: The Power of Uncommon Partners and Digital Storytelling Track: Purpose Breakthrough Leadership Collaboration Storytelling Technology The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. The Technology topic is sponsored by Iron Mountain. Andy Brownell VP Newsy Brand Studio Jeremy Faust Assistant Vice President and Environmental Sustainability Leader Fifth Third Bank Connie Lilley Director Detroit 2030 District Joey Maiocco Producer Newsy Brand Studio Marie Perriard Brand Strategy for Sustainable Leadership Sustainable Brands Tremaine Phillips Director Cincinnati 2030 District
10:30 to 12:30	Workshop Room 252AB Putting Mission, Purpose, Impact and Engagement into Practice through the Principle of Single Organizing Idea Track: Purpose Breakthrough Leadership The Breakthrough Leadership topic is sponsored by Kohler. Neil Gaught Author, "Core: How A Single Organizing Idea Can Change Business For Good" Neil Gaught & Associates
13:30 to 15:30	Workshop Room 251BC Delivering a Culture that Supports Innovating for The Good Life Track: Purpose Collaboration Employee Engagement The Employee Engagement topic is sponsored by salesforce.org. Pamela Wilhelms Owner Wilhelms Consulting Group
13:30 to 15:30	Workshop Room 252AB Purpose-Driven Innovation: How to Unlock Business and Societal Value Track: Purpose Consumer Engagement Employee Engagement Storytelling The Employee Engagement topic is sponsored by salesforce.org. The Storytelling topic is sponsored by National Geographic. Simon Mainwaring CEO & Founder WeFirst

Tuesday, 4 June, 2019

11:00 to 12:30	Breakout Session Room 355 Building the Workforce of the Future in Light of Automation and Other Megatrends Track: Purpose Diversity, Equity and Inclusion Employee Engagement Technology The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Employee Engagement topic is sponsored by salesforce.org. The Technology topic is sponsored by Iron Mountain. Justine Burt Author The Great Pivot Ida Byrd-Hill President Uplift, Inc. Debi Geyer Corporate Responsibility Officer Stanley Black and Decker Brian Komar Vice President Global Impact Engagement salesforce.org Kellie Lauth CEO mindSpark Learning Zach Weismann Founder MAG Impact Collective Pamela Wilhelms Owner Wilhelms Consulting Group
11:00 to 12:30	Breakout Session Room 356 Catalyzing Action on Ocean Health through Innovative Exploration, Viral Awareness and Experiential Learning Track: Purpose Bridget Croke External Affairs Closed Loop Partners Alexis Olans Haass Director, Sustainability & Business Strategy adidas Nicole Pontes Senior Strategist BBMG Joe Ruffolo Managing Director OceanX James Sullivan Head, Global Sustainability Innovation Accelerator SAP
11:00 to 12:30	Breakout Session Room 260 (Portside Ballroom) Driving Impact through Purpose: Creating Powerful Programs and Partnerships that Deliver for your Company and our Society, Sponsored Breakout hosted by Kellogg Company Track: Purpose Collaboration Consumer Engagement Melissa Cash Head of Global Plant Based & Natural Brands Kellogg Company Mei Cobb Director for Volunteer & Employee Engagement United Way Worldwide Dayna Gross Senior Corporate Engagement Advisor The Nature Conservancy Sarah LaRocca Client Partnerships Amazon Advertising Alison Rabschnuk Director of Corporate Engagement The Good Food Institute Ben Schorr Senior Manager, Philanthropy & Social Impact Kellogg Company Amy Senter Chief Sustainability Officer Kellogg Company Stephanie Slingerland Director of Philanthropy and Social Impact Kellogg Company Rick Wion Senior Director of Consumer Engagement Kellogg Company
11:00 to 12:30	Breakout Session Room 140FG Prioritizing and Scaling Corporate Action on the UN SDGs Track: Purpose Breakthrough Leadership Collaboration Consumer Engagement Consumer Insights Employee Engagement Science The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. The Employee Engagement topic is sponsored by salesforce.org. Sue Allchurch Chief of Participant Relations, Fund Raising and Communication United Nations Global Compact Daniella Foster Senior Director, Global Corporate Responsibility Hilton Muireann Gibbons-Neff Senior Manager South Pole Adam Gordon Engagement Director UN Global Compact Marilyn Johnson Chief Operations Officer Brand VO2 Jon Stahl Senior Director, Product Management, Philanthropy Cloud salesforce.org John Stewart Corporate Engagement, BSA Sustainability Director Boy Scouts of America
13:30 to 15:00	Breakout Session Room 140FG Power Reduction Agreements: A Greener, Cheaper, Faster Way to Meet Sustainability Goals Track: Purpose Breakthrough Leadership Circular Economy The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. Valerie Brader CEO Rivenoak Consulting & Rivenoak Law Paula Gardner Digital Content Strategist | Editor | Reporter MLive Jeffrey Hansbro Strategy & External Partnerships Director, Performance Building Solutions DuPont Joel Howrani Heeres Director, Office of Sustainability City of Detroit
15:30 to 16:30	Breakout Session Room 251BC Integration and Harmonization of Purpose Journeys after Mergers and Acquisitions Track: Purpose Breakthrough Leadership Collaboration Consumer Engagement Employee Engagement Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. The Storytelling topic is sponsored by National Geographic. Emily Allbritten Strategic Initiatives, Athleta The Gap, Inc. Anne Laraway CEO Happy Family Organics Annie Longsworth Executive Managing Director RFB|Siren Monique Oxender Chief Sustainability Officer Keurig Dr Pepper
15:30 to 16:30	Breakout Session Room 252AB New Research Insights and Case Studies on the ROI and Other Benefits of Leading with Purpose Track: Purpose Breakthrough Leadership Consumer Insights Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. The Employee Engagement topic is sponsored by salesforce.org. Lewis Goldstein Executive Vice President of Marketing Organic Valley Lisa Boyd Senior Manager of Social Impact Lyft Alison DaSilva EVP Porter Novelli/Cone Communications Kevin Thompson General Manager GOOD Worldwide Inc & Upworthy

Wednesday, 5 June, 2019

15:30 to 16:30

Breakout Session Room 252AB Managing Detroit’s 'New' Brand, while Respecting Its People and History Track: Purpose Breakthrough Leadership Collaboration Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Abir Ali Director of Design & Culture the Platform Kerry Duggan Partner, Sustainability RIDGE-LANE Limited Partners Aaron Foley Chief Storyteller City of Detroit Natasha T. Miller Founder The Artists Inn

Thursday, 6 June, 2019

11:00 to 12:30	Breakout Session Room 142AB Cultivating the Business Leadership Required for a More Sustainable, Inclusive and Equitable Economy Track: Purpose Breakthrough Leadership Collaboration Diversity, Equity and Inclusion Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Employee Engagement topic is sponsored by salesforce.org. Wendy Bagnasco Sustainability & Responsible Business Manager Caesars Entertainment John Lanier Author Mid-Course Correction Revisited Eric Martin Managing Director and Senior Leadership Advisor Adaptive Change Advisors David Rice Chairman Organization of Black Designers Marina L. Shoemaker Director, Global Diversity and Inclusion Strategies General Motors
13:30 to 14:30	Breakout Session Room 140D Aligning Your Social Impact with Your Corporate Strategy Track: Purpose Zach Austin Regional Vice President Lyft Erin Baudo Felter Executive Director of Okta for Good Okta Inc. Ran Tao Global Corporate Citizenship & Sustainability The Estée Lauder Companies Inc. Edward Wang Director of Corporate Philanthropy Tides
13:30 to 14:30	Breakout Session Room 250BC Grappling with the ‘War on Purpose’: An Exploration of Efforts to Undermine Brand Purpose Track: Purpose Brands Taking Stands Breakthrough Leadership Consumer Engagement The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands