SB'19 Detroit Program Tracks

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Brand Influence & Engagement

Monday, 3 June, 2019

10:30 to 12:30	Workshop Room 260 (Portside Ballroom) Research Roundtable: New Studies on What Constitutes The Good Life in the Eyes of Consumers Track: Brand Influence & Engagement Consumer Engagement Consumer Insights The Consumer Insights topic is sponsored by Guardian News & Media. Whitney Dailey Vice President Porter Novelli/Cone Communications Randi Kronthal-Sacco Senior Scholar NYU Stern Center for Sustainable Business Suzanne Shelton President & CEO Shelton Group Marie Stafford European Director, the Innovation Group Wunderman Thompson Mike Mueller Director, Strategic Marketing WestRock Kristen Stevens Senior Marketing Manager, U.S. Marine Stewardship Council Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands
13:30 to 15:30	Workshop Room 260 (Portside Ballroom) Results of the Pull Factor Project: A New Toolkit to Shape Culture and Behavior toward Sustainable Lifestyles Track: Brand Influence & Engagement Breakthrough Leadership Consumer Engagement Consumer Insights The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. Michael Abata Purpose-Driven Marketing Sr. Strategist, Brand Marketing Target Raphael Bemporad Co-Founder and Principal BBMG Tamay Kiper Associate Director, Member & Advisory Services Sustainable Brands Marion Klausmann Associate Brand Director, Global Sustainability Procter & Gamble Company Emanuele Madeddu Executive Vice President, Global Brand Strategy National Geographic
13:30 to 15:30	Workshop Room 250BC The Rise of Craft Brands: How to Build a Small-Batch Sustainable Giant Track: Brand Influence & Engagement Consumer Engagement Employee Engagement Storytelling The Employee Engagement topic is sponsored by salesforce.org. The Storytelling topic is sponsored by National Geographic. Janay Brower Founder Public Thread Steven Dyme Co-Founder & CEO Flowers for Dreams Nkolo Lebongo Business Development Manager and Sales Strategist Sustainable Brands David Myers Founder Mighty Good Coffee

Tuesday, 4 June, 2019

11:00 to 12:30	Breakout Session Room 141 Inspiring Consumer Desire and Demand for a Circular Economy Track: Brand Influence & Engagement Breakthrough Leadership Circular Economy Collaboration Consumer Engagement Technology Zero Waste The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. The Technology topic is sponsored by Iron Mountain. The Zero Waste topic is sponsored by Resource Recycling Systems. Lisa Boyd Senior Director, Corporate Responsibility Target Briana Quindazzi Head of Strategy BBMG Shalima Bhalla Pre -Sales Consultant Cisco Carmen Gama Renew Designer EILEEN FISHER
11:00 to 12:30	Breakout Session Room 142C The Change Generation: Understanding How to Approach, Engage and Collaborate with Gen Z and Millennials Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Consumer Insights Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. The Employee Engagement topic is sponsored by salesforce.org. Meredith Ferguson Managing Director DoSomething Strategic Allison Alt Executive Director Social Impact 360 Kehkashan Basu Founder & President Green Hope Foundation Katherine Jeffrey Chief Marketing Officer and Co-Founder Causegear Jane Spencer Deputy Editor and Head of Strategy, North America Guardian News & Media Etienne White Founder & CEO Possible
15:30 to 16:30	Breakout Session Room 260 (Portside Ballroom) Lessons from Brands Taking a Stand: Setting an Authentic Tone, Navigating Backlash, Picking Channels and More Track: Brand Influence & Engagement Brands Taking Stands Breakthrough Leadership Consumer Engagement The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. Sasha Calder Director of Sustainability Beautycounter Carol Cone CEO Carol Cone On Purpose Elizabeth Douglass SVP, Client Consulting Nielsen Consumer Neuroscience
15:30 to 16:30	Breakout Session Room 141 Making Sustainability Attractive through Influencers and Ambassadors of Sustainable Lifestyles Track: Brand Influence & Engagement Consumer Engagement Storytelling The Storytelling topic is sponsored by National Geographic. Paula Alexander Director, Sustainable Business Burt's Bees Christopher McLaren CMO Forest Stewardship Council Kendra Peavy VP of Global Communications S'well Jane Spencer Deputy Editor and Head of Strategy, North America Guardian News & Media Lee Ann Townes Senior Vice President, Social Purpose + Sustainability MSL

Wednesday, 5 June, 2019

13:00 to 15:00	Breakout Session Room 250A Putting the Pull Factor Tools into Practice: Shifting Behavior Around Recycling Track: Brand Influence & Engagement Brands Taking Stands Breakthrough Leadership Consumer Engagement Consumer Insights The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. Pia Baker Group Marketing Manager Nestlé USA Raphael Bemporad Co-Founder and Principal BBMG Tamay Kiper Associate Director, Member & Advisory Services Sustainable Brands Maddy Kulkarni Global Marketing, Sustainability and Portfolio Transformation, Sr. Manager PepsiCo Nicole Pontes Senior Strategist BBMG
15:30 to 16:30	Breakout Session Room 140FG Driving Behavior Change and Cultural Shift by Immersing Consumers with Interactive Content, VR, AR and Art Track: Brand Influence & Engagement Consumer Engagement Consumer Insights Technology The Consumer Insights topic is sponsored by Guardian News & Media. The Technology topic is sponsored by Iron Mountain. Gloria Benedikt Project Leader Science and Art International Institute for Applied Systems Analysis Jo Confino Executive Editor, Impact & Innovation HuffPost Asher Jay National Geographic Explorer National Geographic Dan Ratner CEO & Co-Founder Public Good Pamela Wilhelms Owner Wilhelms Consulting Group
15:30 to 16:30	Breakout Session Room 250BC When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Ingredients and Materials Packaging Plastics Storytelling Zero Waste The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. The Zero Waste topic is sponsored by Resource Recycling Systems. Ned Duggan SVP BACARDÍ Rum Kelsey Issel Artistic Director The Midway Creative Complex Dune Ives Executive Director Lonely Whale Kirk Myers Director of Sustainability Alaska Airlines Jane Prior EVP Global Brand Strategy and Development Vita Coco

Thursday, 6 June, 2019

11:00 to 12:30	Breakout Session Room 251BC How to Engage People on Your Sustainability Adventure: Facilitating Understanding, Getting Buy-In and Empowering Smarter Choices Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. Robin Connell Sr. Manager, Corporate Communications and Sustainability Del Monte Foods, Inc. Amanda Martin Head of Sustainability Communications Quantis International Katrina Shum Sustainability Officer, North America LUSH Fresh Handmade Cosmetics Annabelle Stamm Senior Sustainability Consultant Quantis International
11:00 to 12:30	Breakout Session Room 140FG Nurturing Healthy Masculinity: How Men Can be Better Forces for Good Track: Brand Influence & Engagement Brands Taking Stands Breakthrough Leadership Consumer Engagement Employee Engagement The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. Ilan Srulovicz CEO Egard Watch Company Phillip Clawson Managing Director CSR Lab Neill Duffy CEO Purpose + Sport Alexa Hassink Director of Communications Promundo - US John Izzo Co-Founder The Men's Initiative Tolu Lawrence Founder Tolu + Co.
11:00 to 12:30	Breakout Session Room 260 (Portside Ballroom) Tackling Inequality and Sparking Opportunity by Helping Traditionally Underserved Communities Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Diversity, Equity and Inclusion Regeneration The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. Laura Fruitman Co-Founder & GM, The Right To Shower Unilever Talia Arbit Associate Director, Product Strategy & Marketing, Live Events Sustainable Brands Laura Grannemann VP of Strategic Investments Quicken Loans Heidi Magyar Director of Corporate Giving General Motors Andrea Wood Head of Social Impact Best Buy
13:30 to 14:30	Breakout Session Room 140FG Building and Strengthening Meaningful Social Connections Through Targeted Brand Campaigns Track: Brand Influence & Engagement Consumer Engagement Science Storytelling The Storytelling topic is sponsored by National Geographic. Danamichele Brennen General Manager, ProGenealogists Ancestry.com Carol Cone CEO Carol Cone On Purpose Jeff King Sr. Director, Sustainability, CSR, and Social Innovation The Hershey Company
13:30 to 14:30	Breakout Session Room 250A Building Good Life Communities of Action Online by Utilizing New Digital Marketing and Storytelling Tools Track: Brand Influence & Engagement Collaboration Consumer Engagement Storytelling Technology The Storytelling topic is sponsored by National Geographic. The Technology topic is sponsored by Iron Mountain. Melissa Anderson President & Co-Founder Public Good Talia Arbit Associate Director, Product Strategy & Marketing, Live Events Sustainable Brands Marcelo Galdieri SVP, Brand and Franchise Management National Geographic Ani Okkasian Director of Special Projects GOOD Worldwide Inc & Upworthy Theresa Schieber Chief Services Officer Givewith Tracy Wyman Founder & CEO SheChange
13:30 to 14:30	Breakout Session Room 260 (Portside Ballroom) Engaging Consumers through Storytelling around Supply Chain Transparency Track: Brand Influence & Engagement Consumer Engagement Ingredients and Materials Storytelling The Storytelling topic is sponsored by National Geographic. Jeff Haack Vice President of Marketing prAna Brad Jeffrey CEO Causegear Mia Overall Principal Consultant Overall Strategies Ynzo van Zanten Choco Evangelist Tony’s Chocolonely Rahama Wright Founder & CEO Shea Yeleen