SB'19 Detroit Program Topics
Track
- Brand Influence & Engagement
- Governance
- Operations & Supply Chain
- Product & Service Innovation
- Purpose
- Sustainable Event Professional Certificate Program
Topic
- Brands Taking Stands
- Breakthrough Leadership
- Circular Economy
- Collaboration
- Consumer Engagement
- Consumer Insights
- Diversity, Equity & Inclusion
- Employee Engagement
- Ingredients & Materials
- Packaging
- Plastics
- Regeneration
- Science
- Storytelling
- Technology
- Zero Waste
Day
Audience
Event Type
Storytelling
The Storytelling topic
is sponsored by National Geographic
is sponsored by National Geographic
Monday, 3 June, 2019
| 10:30 to 12:30 | Workshop New Models for Urban Sustainability and Collaboration: The Power of Uncommon Partners and Digital Storytelling |
| 13:30 to 15:30 | Workshop Purpose-Driven Innovation: How to Unlock Business and Societal Value |
| 13:30 to 15:30 | Workshop The Rise of Craft Brands: How to Build a Small-Batch Sustainable Giant |
| 17:53 to 18:08 | Keynote Session Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability |
Tuesday, 4 June, 2019
| 15:30 to 16:30 | Breakout Session Integration and Harmonization of Purpose Journeys after Mergers and Acquisitions |
| 15:30 to 16:30 | Breakout Session Making Sustainability Attractive through Influencers and Ambassadors of Sustainable Lifestyles |
Wednesday, 5 June, 2019
| 10:10 to 10:50 | Keynote Session Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative |
| 10:50 to 11:05 | Keynote Session The Hero Trap: How Great Brands Win by Putting People in Charge of Their Own Meaning and Happiness |
| 11:50 to 12:05 | Keynote Session When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution |
| 15:30 to 16:30 | Breakout Session Managing Detroit’s 'New' Brand, while Respecting Its People and History |
| 15:30 to 16:30 | Breakout Session When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution |
Thursday, 6 June, 2019
| 9:15 to 9:30 | Keynote Session Putting Humanity Back into Marketing: How Danone Is Changing the Story |
| 9:40 to 9:55 | Keynote Session Storytelling Lessons from Nature: What Ants Can Teach Us about Culture and Communication
Catherine Chalmers
Artist |
| 9:57 to 10:12 | Keynote Session Creation Care: Lessons on Faith, Environmentalism and Reaching across the Aisle |
| 10:13 to 10:28 | Keynote Session Sports as a Platform for Raising Young People to be the Sustainability Leaders of Tomorrow |
| 13:30 to 14:30 | Breakout Session Building and Strengthening Meaningful Social Connections Through Targeted Brand Campaigns |
| 13:30 to 14:30 | Breakout Session Building Good Life Communities of Action Online by Utilizing New Digital Marketing and Storytelling Tools |
| 13:30 to 14:30 | Breakout Session Engaging Consumers through Storytelling around Supply Chain Transparency |
| 15:05 to 15:55 | Keynote Session Dancing with the Future: The Science and Art of Human Cooperation |
