SB'19 Detroit Program Topics

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Track

• Brand Influence & Engagement
• Governance
• Operations & Supply Chain
• Product & Service Innovation
• Purpose
• Sustainable Event Professional Certificate Program

Topic

• Brands Taking Stands
• Breakthrough Leadership
• Circular Economy
• Collaboration
• Consumer Engagement
• Consumer Insights
• Diversity, Equity & Inclusion
• Employee Engagement
• Ingredients & Materials
• Packaging
• Plastics
• Regeneration
• Science
• Storytelling
• Technology
• Zero Waste

Day

• Monday, 3 June, 2019
• Tuesday, 4 June, 2019
• Wednesday, 5 June, 2019
• Thursday, 6 June, 2019

Audience

• Brand / Marketing
• Communications
• Supply Chain / Operations
• Sustainability

Event Type

• Brand Events
• Breakout Session
• Breaks/Meals
• Innovation Expo
• Keynote Session
• Special Event
• Workshop

Storytelling

The Storytelling topic
is sponsored by National Geographic

Monday, 3 June, 2019

10:30 to 12:30	Workshop Room 140FG New Models for Urban Sustainability and Collaboration: The Power of Uncommon Partners and Digital Storytelling Track: Purpose Breakthrough Leadership Collaboration Storytelling Technology Andy Brownell VP Newsy Brand Studio Jeremy Faust Assistant Vice President and Environmental Sustainability Leader Fifth Third Bank Connie Lilley Director Detroit 2030 District Joey Maiocco Producer Newsy Brand Studio Marie Perriard Brand Strategy for Sustainable Leadership Sustainable Brands Tremaine Phillips Director Cincinnati 2030 District
13:30 to 15:30	Workshop Room 252AB Purpose-Driven Innovation: How to Unlock Business and Societal Value Track: Purpose Consumer Engagement Employee Engagement Storytelling Simon Mainwaring CEO & Founder WeFirst
13:30 to 15:30	Workshop Room 250BC The Rise of Craft Brands: How to Build a Small-Batch Sustainable Giant Track: Brand Influence & Engagement Consumer Engagement Employee Engagement Storytelling Janay Brower Founder Public Thread Steven Dyme Co-Founder & CEO Flowers for Dreams Nkolo Lebongo Business Development Manager and Sales Strategist Sustainable Brands David Myers Founder Mighty Good Coffee
17:53 to 18:08	Keynote Session Grand Riverview Ballroom Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability Consumer Engagement Storytelling Julie Channing VP of Marketing Allbirds

Tuesday, 4 June, 2019

15:30 to 16:30

Breakout Session Room 251BC Integration and Harmonization of Purpose Journeys after Mergers and Acquisitions Track: Purpose Breakthrough Leadership Collaboration Consumer Engagement Employee Engagement Storytelling Emily Allbritten Strategic Initiatives, Athleta The Gap, Inc. Anne Laraway CEO Happy Family Organics Annie Longsworth Executive Managing Director RFB|Siren Monique Oxender Chief Sustainability Officer Keurig Dr Pepper

15:30 to 16:30

Breakout Session Room 141 Making Sustainability Attractive through Influencers and Ambassadors of Sustainable Lifestyles Track: Brand Influence & Engagement Consumer Engagement Storytelling Paula Alexander Director, Sustainable Business Burt's Bees Christopher McLaren CMO Forest Stewardship Council Kendra Peavy VP of Global Communications S'well Jane Spencer Deputy Editor and Head of Strategy, North America Guardian News & Media Lee Ann Townes Senior Vice President, Social Purpose + Sustainability MSL

Wednesday, 5 June, 2019

10:10 to 10:50	Keynote Session Grand Riverview Ballroom Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative Breakthrough Leadership Collaboration Consumer Engagement Storytelling Raphael Bemporad Co-Founder and Principal BBMG Yumi Clevenger-Lee Chief Marketing Officer Nestlé Waters North America Emanuele Madeddu Executive Vice President, Global Brand Strategy National Geographic Marc Pritchard Chief Brand Officer Procter & Gamble Company KoAnn Skrzyniarz CEO Sustainable Brands
10:50 to 11:05	Keynote Session Grand Riverview Ballroom The Hero Trap: How Great Brands Win by Putting People in Charge of Their Own Meaning and Happiness Breakthrough Leadership Collaboration Consumer Engagement Storytelling Thomas Kolster Author & Marketing Activist Goodvertising
11:50 to 12:05	Keynote Session Grand Riverview Ballroom When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution Breakthrough Leadership Collaboration Consumer Engagement Ingredients and Materials Packaging Plastics Storytelling Dune Ives Executive Director Lonely Whale
15:30 to 16:30	Breakout Session Room 252AB Managing Detroit’s 'New' Brand, while Respecting Its People and History Track: Purpose Breakthrough Leadership Collaboration Storytelling Abir Ali Director of Design & Culture the Platform Kerry Duggan Partner, Sustainability RIDGE-LANE Limited Partners Aaron Foley Chief Storyteller City of Detroit Natasha T. Miller Founder The Artists Inn
15:30 to 16:30	Breakout Session Room 250BC When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Ingredients and Materials Packaging Plastics Storytelling Zero Waste Ned Duggan SVP BACARDÍ Rum Kelsey Issel Artistic Director The Midway Creative Complex Dune Ives Executive Director Lonely Whale Kirk Myers Director of Sustainability Alaska Airlines Jane Prior EVP Global Brand Strategy and Development Vita Coco

Thursday, 6 June, 2019

9:15 to 9:30	Keynote Session Grand Riverview Ballroom Putting Humanity Back into Marketing: How Danone Is Changing the Story Breakthrough Leadership Collaboration Employee Engagement Storytelling Valérie Hernando-Presse CMO Danone
9:40 to 9:55	Keynote Session Grand Riverview Ballroom Storytelling Lessons from Nature: What Ants Can Teach Us about Culture and Communication Collaboration Storytelling Catherine Chalmers Artist
9:57 to 10:12	Keynote Session Grand Riverview Ballroom Creation Care: Lessons on Faith, Environmentalism and Reaching across the Aisle Breakthrough Leadership Collaboration Storytelling Dr. Matthew Sleeth Founder and Author, Reforesting Faith Blessed Earth
10:13 to 10:28	Keynote Session Grand Riverview Ballroom Sports as a Platform for Raising Young People to be the Sustainability Leaders of Tomorrow Breakthrough Leadership Storytelling Ovie Mughelli President & Founder Ovie Mughelli Foundation
13:30 to 14:30	Breakout Session Room 140FG Building and Strengthening Meaningful Social Connections Through Targeted Brand Campaigns Track: Brand Influence & Engagement Consumer Engagement Science Storytelling Danamichele Brennen General Manager, ProGenealogists Ancestry.com Carol Cone CEO Carol Cone On Purpose Jeff King Sr. Director, Sustainability, CSR, and Social Innovation The Hershey Company
13:30 to 14:30	Breakout Session Room 250A Building Good Life Communities of Action Online by Utilizing New Digital Marketing and Storytelling Tools Track: Brand Influence & Engagement Collaboration Consumer Engagement Storytelling Technology Melissa Anderson President & Co-Founder Public Good Talia Arbit Associate Director, Product Strategy & Marketing, Live Events Sustainable Brands Marcelo Galdieri SVP, Brand and Franchise Management National Geographic Ani Okkasian Director of Special Projects GOOD Worldwide Inc & Upworthy Theresa Schieber Chief Services Officer Givewith Tracy Wyman Founder & CEO SheChange
13:30 to 14:30	Breakout Session Room 260 (Portside Ballroom) Engaging Consumers through Storytelling around Supply Chain Transparency Track: Brand Influence & Engagement Consumer Engagement Ingredients and Materials Storytelling Jeff Haack Vice President of Marketing prAna Brad Jeffrey CEO Causegear Mia Overall Principal Consultant Overall Strategies Ynzo van Zanten Choco Evangelist Tony’s Chocolonely Rahama Wright Founder & CEO Shea Yeleen
15:05 to 15:55	Keynote Session Grand Riverview Ballroom Dancing with the Future: The Science and Art of Human Cooperation Breakthrough Leadership Collaboration Storytelling Gloria Benedikt Project Leader Science and Art International Institute for Applied Systems Analysis Jessie Jeanne Stinnett Co-Artistic Director Boston Dance Theater Hannah Kickert Dancing with the Future Piotr Magnuszewski Program Leader Center for Systems Solutions Mimmo Miccolis Choreographer Washington Ballet Henoch Spinola Dancer Metropolitan Opera