SB'19 Detroit Program Topics

.Back to Full Program

Track

• Brand Influence & Engagement
• Governance
• Operations & Supply Chain
• Product & Service Innovation
• Purpose
• Sustainable Event Professional Certificate Program

Topic

• Brands Taking Stands
• Breakthrough Leadership
• Circular Economy
• Collaboration
• Consumer Engagement
• Consumer Insights
• Diversity, Equity & Inclusion
• Employee Engagement
• Ingredients & Materials
• Packaging
• Plastics
• Regeneration
• Science
• Storytelling
• Technology
• Zero Waste

Day

• Monday, 3 June, 2019
• Tuesday, 4 June, 2019
• Wednesday, 5 June, 2019
• Thursday, 6 June, 2019

Audience

• Brand / Marketing
• Communications
• Supply Chain / Operations
• Sustainability

Event Type

• Brand Events
• Breakout Session
• Breaks/Meals
• Innovation Expo
• Keynote Session
• Special Event
• Workshop

Consumer Insights

The Consumer Insights topic
is sponsored by Guardian News & Media

Monday, 3 June, 2019

10:30 to 12:30	Workshop Room 260 (Portside Ballroom) Research Roundtable: New Studies on What Constitutes The Good Life in the Eyes of Consumers Track: Brand Influence & Engagement Consumer Engagement Consumer Insights Whitney Dailey Vice President Porter Novelli/Cone Communications Randi Kronthal-Sacco Senior Scholar NYU Stern Center for Sustainable Business Suzanne Shelton President & CEO Shelton Group Marie Stafford European Director, the Innovation Group Wunderman Thompson Mike Mueller Director, Strategic Marketing WestRock Kristen Stevens Senior Marketing Manager, U.S. Marine Stewardship Council Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands
13:30 to 15:30	Workshop Room 260 (Portside Ballroom) Results of the Pull Factor Project: A New Toolkit to Shape Culture and Behavior toward Sustainable Lifestyles Track: Brand Influence & Engagement Breakthrough Leadership Consumer Engagement Consumer Insights Michael Abata Purpose-Driven Marketing Sr. Strategist, Brand Marketing Target Raphael Bemporad Co-Founder and Principal BBMG Tamay Kiper Associate Director, Member & Advisory Services Sustainable Brands Marion Klausmann Associate Brand Director, Global Sustainability Procter & Gamble Company Emanuele Madeddu Executive Vice President, Global Brand Strategy National Geographic
16:35 to 16:50	Keynote Session Grand Riverview Ballroom Leadership and Activism in Times of Crisis: Lessons on Working with the Next Generation Breakthrough Leadership Collaboration Consumer Insights "Little Miss Flint" Mari Copeny Activist & Philanthropist

Tuesday, 4 June, 2019

11:00 to 12:30	Breakout Session Room 140FG Prioritizing and Scaling Corporate Action on the UN SDGs Track: Purpose Breakthrough Leadership Collaboration Consumer Engagement Consumer Insights Employee Engagement Science Sue Allchurch Chief of Participant Relations, Fund Raising and Communication United Nations Global Compact Daniella Foster Senior Director, Global Corporate Responsibility Hilton Muireann Gibbons-Neff Senior Manager South Pole Adam Gordon Engagement Director UN Global Compact Marilyn Johnson Chief Operations Officer Brand VO2 Jon Stahl Senior Director, Product Management, Philanthropy Cloud salesforce.org John Stewart Corporate Engagement, BSA Sustainability Director Boy Scouts of America
11:00 to 12:30	Breakout Session Room 142C The Change Generation: Understanding How to Approach, Engage and Collaborate with Gen Z and Millennials Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Consumer Insights Employee Engagement Meredith Ferguson Managing Director DoSomething Strategic Allison Alt Executive Director Social Impact 360 Kehkashan Basu Founder & President Green Hope Foundation Katherine Jeffrey Chief Marketing Officer and Co-Founder Causegear Jane Spencer Deputy Editor and Head of Strategy, North America Guardian News & Media Etienne White Founder & CEO Possible
15:30 to 16:30	Breakout Session Room 252AB New Research Insights and Case Studies on the ROI and Other Benefits of Leading with Purpose Track: Purpose Breakthrough Leadership Consumer Insights Employee Engagement Lewis Goldstein Executive Vice President of Marketing Organic Valley Lisa Boyd Senior Manager of Social Impact Lyft Alison DaSilva EVP Porter Novelli/Cone Communications Kevin Thompson General Manager GOOD Worldwide Inc & Upworthy

Wednesday, 5 June, 2019

13:00 to 15:00	Breakout Session Room 250A Putting the Pull Factor Tools into Practice: Shifting Behavior Around Recycling Track: Brand Influence & Engagement Brands Taking Stands Breakthrough Leadership Consumer Engagement Consumer Insights Pia Baker Group Marketing Manager Nestlé USA Raphael Bemporad Co-Founder and Principal BBMG Tamay Kiper Associate Director, Member & Advisory Services Sustainable Brands Maddy Kulkarni Global Marketing, Sustainability and Portfolio Transformation, Sr. Manager PepsiCo Nicole Pontes Senior Strategist BBMG
15:30 to 16:30	Breakout Session Room 140FG Driving Behavior Change and Cultural Shift by Immersing Consumers with Interactive Content, VR, AR and Art Track: Brand Influence & Engagement Consumer Engagement Consumer Insights Technology Gloria Benedikt Project Leader Science and Art International Institute for Applied Systems Analysis Jo Confino Executive Editor, Impact & Innovation HuffPost Asher Jay National Geographic Explorer National Geographic Dan Ratner CEO & Co-Founder Public Good Pamela Wilhelms Owner Wilhelms Consulting Group
15:30 to 16:30	Breakout Session Room 260 (Portside Ballroom) What Americans Most Want to See from Corporate Leaders: Insights from the Latest Just 100 Study Track: Governance Consumer Engagement Consumer Insights Jennifer Garner Sustainability Communications Manager UPS Megan Maltenfort Senior Manager, Corporate Social Responsibility Campbell Soup Company Catherine McGLown Corporate Social Responsibility Lead Humana Michelle Mullineaux Managing Director, Marketing JUST Capital