
SB'19 Detroit Program Topics
Track
- Brand Influence & Engagement
- Governance
- Operations & Supply Chain
- Product & Service Innovation
- Purpose
- Sustainable Event Professional Certificate Program
Topic
- Brands Taking Stands
- Breakthrough Leadership
- Circular Economy
- Collaboration
- Consumer Engagement
- Consumer Insights
- Diversity, Equity & Inclusion
- Employee Engagement
- Ingredients & Materials
- Packaging
- Plastics
- Regeneration
- Science
- Storytelling
- Technology
- Zero Waste
Day
Audience
Event Type
Consumer Insights
The Consumer Insights topic
is sponsored by Guardian News & Media
is sponsored by Guardian News & Media
Monday, 3 June, 2019
10:30 to 12:30 | Workshop Research Roundtable: New Studies on What Constitutes The Good Life in the Eyes of Consumers |
13:30 to 15:30 | Workshop Results of the Pull Factor Project: A New Toolkit to Shape Culture and Behavior toward Sustainable Lifestyles |
16:35 to 16:50 | Keynote Session Leadership and Activism in Times of Crisis: Lessons on Working with the Next Generation
"Little Miss Flint" Mari Copeny
Activist & Philanthropist |
Tuesday, 4 June, 2019
11:00 to 12:30 | Breakout Session Prioritizing and Scaling Corporate Action on the UN SDGs
Sue Allchurch
Chief of Participant Relations, Fund Raising and Communication United Nations Global Compact |
11:00 to 12:30 | Breakout Session The Change Generation: Understanding How to Approach, Engage and Collaborate with Gen Z and Millennials |
15:30 to 16:30 | Breakout Session New Research Insights and Case Studies on the ROI and Other Benefits of Leading with Purpose |
Wednesday, 5 June, 2019
13:00 to 15:00 | Breakout Session Putting the Pull Factor Tools into Practice: Shifting Behavior Around Recycling |
15:30 to 16:30 | Breakout Session Driving Behavior Change and Cultural Shift by Immersing Consumers with Interactive Content, VR, AR and Art |
15:30 to 16:30 | Breakout Session What Americans Most Want to See from Corporate Leaders: Insights from the Latest Just 100 Study |