Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy and Consumer Marketing. Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu has deep insights into consumer trends and consumption patterns to define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial.
Emanuele is Participating in these Events
- Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative - Keynote Session on Wednesday, 5 June, 2019 at 10:10:00
- Results of the Pull Factor Project: A New Toolkit to Shape Culture and Behavior toward Sustainable Lifestyles - Workshop on Monday, 3 June, 2019 at 13:30:00