Head of Strategy
Briana leads strategy at BBMG from the San Francisco Bay area. Since joining BBMG in 2011 she has led branding, consumer insights and sustainable innovation work for a wide range of mission-driven clients in the fashion, retail and CPG space as well as non-profit environmental and social justice clients. Recent projects include consumer-facing circular strategies for The North Face and Target.
She built her brand strategy and social impact expertise working for PR and communications firm Ruder Finn where she helped launched PepsiCo’s national recycling program and worked on Novartis’ global program to help provide access to malaria medicine. Prior to that, she worked at a socially responsible investment firm in Boston and a design firm in Paris. Over the years she has also been a volunteer consultant for Net Impact.
Briana is Participating in these Events
- Inspiring Consumer Desire and Demand for a Circular Economy - Breakout Session on Tuesday, 4 June, 2019 at 11:00:00