Sponsored Lunch Presentation Hosted by Guardian News and Media. This Land is Your Land: Uniting with Your Consumers to Drive Impact Around a Shared Cause
In 2017, responding to strong reader interest, The Guardian US launched a fundraiser to support coverage on the plight of America’s public lands. The success of this initiative led to a philanthropic grant for a two-year reporting project that has reached more than seven million readers, and continues to drive real action, impact and change. What can we learn from this purpose-driven editorial campaign about how trusted media organizations can deploy their platforms to bring attention to critical causes and drive engagement around them? And what can purpose-driven brands learn from this example as they seek to take a stand on the issues and causes they care about?