SB'19 Detroit Program Detail

In this session, learn from Purpose-driven companies that have made bold decisions and had the courage to stand by them. The panel will explore what it takes to make a big pivot that can have a lasting impact on both business and society.

Alison DaSilva, EVP at Porter Novelli/Cone, will moderate a panel with executives from Mars, Inc. and CVS Health. Join for a candid conversation on where these bold ideas start and how they get buy-in, as well as the implications for taking the plunge and having the tenacity to strive forward. Panelists will share what they learned along the
way, including unexpected outcomes and benefits, as well as critical insights to consider.

— Space is limited —

Alison DaSilva
EVP
Porter Novelli/Cone Communications

Joanne Dwyer
Senior Director, CSR
CVS Health Foundation

Lisa Manley
Senior Director, Sustainability Engagement & Partnerships
Mars, Inc.