SB'19 Detroit Program Detail
Putting the Pull Factor Tools into Practice: Shifting Behavior Around Recycling
Wednesday, 5 June, 2019
from 13:00 to 15:00
Room 250A
Breakout Session
In this session Sustainable Brands, BBMG and several partner brands will launch and share the results of the Pull Factor Project – a new actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles. Join to learn what motivated the creation of this powerful project and to absorb the wealth of insight it has produced.
