SB'19 Detroit Program Detail
Research Roundtable: New Studies on What Constitutes The Good Life in the Eyes of Consumers
Monday, 3 June, 2019
from 10:30 to 12:30
Room 260 (Portside Ballroom)
Workshop
In this session attendees will hear from several leading researchers on how consumers define The Good Life, what they believe about sustainability, what they expect from brands, and how all that is driving their loyalties and purchases. Be ready to take notes and get equipped with an abundance of consumer research riches and data-driven recommendations!
